How Global Brands Influence the India Lingerie Market
The India lingerie market is experiencing strong growth in premium categories as rising disposable incomes and lifestyle upgrades reshape consumer choices.
Indian women are increasingly willing to invest in high-quality lingerie that offers better fit, durability, and design. Premium collections with luxury fabrics, seamless designs, and fashion-forward aesthetics are becoming popular, particularly in metropolitan areas.
Global brands are also entering the Indian market, competing with domestic players who are launching exclusive collections tailored to local preferences. Special occasions such as weddings and festivals further drive demand for premium and designer lingerie.
As the market embraces premiumization, lingerie is no longer just a functional purchase it is becoming a lifestyle product, elevating the role of intimate wear in modern wardrobes. This shift ensures steady growth for the India lingerie market in the coming years.




